About
Help people get more from the network they belong to.
Ciru helps organisations understand participant priorities, facilitate relevant introductions and gather feedback. Teams can use those insights to improve the experience their membership, workspace, programme or event provides.
Bringing people together is the beginning.
Useful relationships give people a reason to value a network. For the organisation behind it, the next question is how to make that access part of a sustainable offer.
Ciru connects those two perspectives: what participants need and what the organisation is trying to achieve. We focus on relevant introductions within existing networks, voluntary participation and feedback that helps teams evaluate usefulness.
Principles
Relevance before volume.
A connection needs a reason that makes sense to the people involved.
Participant choice.
Both people agree before an introduction is made.
A clear commercial purpose.
The buyer should be able to explain which offering the programme strengthens and how it will be assessed.