Sponsor Introductions
Add a relationship benefit to sponsorship.
Include relevant introduction opportunities in your sponsor proposition. Connect participating sponsors with willing people whose stated interests fit the offer.
Ciru for Events
Help your event participants find relevant people to meet.
Ciru helps delegates, sponsors and exhibitors connect around their priorities, then gathers feedback on which conversations happened and what participants found useful.
The opportunity
Visibility gets a package considered. Useful access helps explain its value.
Sponsors and exhibitors need to judge what participation did for their business. When relevant conversations depend on chance, your commercial team has less to work with when selling the next package or asking for a rebooking.
Solution
Add relevant connections to your event networking.
Participants share what they are looking for and can offer. Ciru identifies relevant people within your invited event network, checks mutual interest, makes email introductions and follows up for feedback.
Ciru / Event workspace
Ciru.ioDelegates, sponsors and exhibitors
THE INTRODUCTION JOURNEY
From a priority to a useful conversation
Looking for
A supplier for a current business need
Can offer
Relevant exhibitor expertise
Relevant people within your invited network
Buyer + relevant exhibitor
01 / Mutual interest
Both people agree to connect
02 / Introduction
Email introduction
03 / Feedback
Follow-up feedback
Was the conversation useful?
The participant experience
Introductions around your priorities.
Exhibitors, buyers, sponsors and professional attendees share what they are looking for. Mutual interest comes before an introduction.
Benefits
What your team gains.
Make relevant people easier to discover.
Help delegates, sponsors and exhibitors find a useful reason to connect.
Support the event team.
Use a repeatable process alongside your existing programme and networking formats.
Learn from the conversations.
Review participant-reported usefulness and next steps to inform future editions.
Business impact
Potential business impact
Relevant conversations can make participation more useful. Feedback can give your commercial team more concrete information for package design and rebooking discussions. Assess any effect on sponsor or exhibitor renewal using actual sales evidence. Ciru does not guarantee meetings, deals or rebookings.
Ciru for Events
A relevant reason to connect.
Exhibitor–Buyer Introductions
Give exhibitors a clearer reason to invest and return.
Help exhibitors discover willing buyers within the event network. Assess conversation relevance and follow-up alongside the commercial evidence used for rebooking.
Customer & Business Partner Introductions
Strengthen the participation offer.
Help participants discover potential clients, suppliers and collaborators in the network. Where appropriate, evaluate introductions as an included or separately priced benefit.
See Ciru in action
See how the introduction benefit could work for your event.
Review the participant journey, mutual agreement and your team's responsibilities before defining a package.
From conversation to launch
Getting started
- 1
Discuss the commercial objective.
Choose the package, audience and introduction benefit you want to assess.
- 2
Agree on scope and price.
Review delivery responsibilities and the quote with your event and commercial teams.
- 3
Launch the programme.
Set up your workspace and invite your event network after agreement and payment.
Your team configures the workspace and invites participants from your existing network. Include participant recruitment and follow-up in your launch plan.
Give every stakeholder a clear basis for the decision.
Use the demo to review the workflow with your delivery team. Include any data, security or procurement requirements in your quote request.
Good to know
Questions
Give your commercial team a more concrete relationship benefit to sell.
Compare approaches with fellow event professionals.
Join the free Event Professionals Peer Community for relevant 1:1 introductions to peers working through similar priorities.